Case Study: Omolom Perfume

Project Overview

We collaborated on Omolom Perfume, a Middle Eastern fragrance brand, to craft a distinctive brand identity that embodies elegance, sophistication, and sensory storytelling. The project was designed to position the label for premium market appeal while ensuring consistency across all physical and digital touchpoints.

🎯 Objectives

• Establish a premium and memorable brand identity.
• Create a unified visual system across packaging, digital platforms, and communications.
• Build clear brand guidelines for consistent execution across all channels.

⚡ Scope of Work

• Brand Identity Design: Developed a refined visual identity, including logo, typography, and color palette, aligned with the elegance of Middle Eastern perfumery.
• Packaging & Labeling Concepts: Designed premium packaging mockups that highlight luxury and cultural influence.
• Content Creation: Produced visual assets and branded content for marketing, social media, and promotional campaigns.
• Digital Presence: Built consistent brand assets for online platforms to support storytelling and brand positioning.

🛠 Tools & Skills

• Software: Adobe Illustrator, Photoshop, InDesign, After Effects.
• Skills: Branding, Packaging Design, Content Strategy, Visual Storytelling, Premium Brand Development.

🚀 Outcome

• Delivered a luxurious brand identity that reflects the sophistication of Middle Eastern fragrance culture.
• Created a consistent and scalable design system for packaging, digital media, and brand communications.
• Positioned Omolom Perfume for premium market recognition with a clear, elegant visual identity.

💡 Key Takeaway

The Omolom Perfume project highlights my ability to merge cultural aesthetics, storytelling, and premium design principles into a cohesive identity system, ensuring long-lasting brand appeal in a competitive luxury market.